Meaningful action starts with insight.

 
 

Great strategy provides simple clarity for brands to effectively engage with their customers and navigate any challenge that comes their way.

But great strategy must be based on insight, not just opinion.

My services range from discovering insights through research, implementing insights by creating strategies that work and actioning insights through team management and campaign planning.

 

Services

Discovering insights

  • Planning and scoping qualitative and quantitative research projects

  • Running qualitative research such as focus groups and interviews

  • Market and situation analysis

  • Workshop planning and facilitating

Implementing insights

  • Brand positioning strategy

  • Brand architecture

  • Campaign strategy

  • Audience profiling

  • Brand transformation strategy

Actioning insights

  • Omni-channel communication planning

  • Roll out plans for brands

  • Briefing and working with creative teams

  • Managing strategy teams to deliver on projects

 
 

Brands I’ve worked with